Critical Branding
WeAR is a research project about the connection between war and fashion, and ask questions about the ethics of consumption. Many of the clothing items we know today, originate on the battlefield and were invented to fulfill a certain survival needs.
WeAR is an index presenting the evolutions of those fashion items trough the history, categorized to war-time actions: Attack, Protect, Improvise and Escape.
WeAR is a research project about the connection between war and fashion, and ask questions about the ethics of consumption. Many of the clothing items we know today, originate on the battlefield and were invented to fulfill a certain survival needs.
WeAR is an index presenting the evolutions of those fashion items trough the history, categorized to war-time actions: Attack, Protect, Improvise and Escape.
WeAR (site)
