Digital product design
Weev is an embroidered friendship collection — a virtual friendship bracelet.
Since the invention of the smartphone, friendship is not what it used to be. Our ability to listen to each other degenerated and social media is always there to attract (and distract) us, even when we’re alone, even when we’re with friends.
Weev is for whoever is looking to strengthen their existing friend circle and enjoy diverse and shared experiences together.
Weev is especially appealing to Generation Z that has experienced the smartphone revolution.
Landing page ︎︎︎
The app's mechanism works as follows:
Launch the app while meeting with a friend and set up a joint activity, during the activity you cannot touch your phone.
While you are having quality time with a friend, the app produces a shared bracelet, the longer the pattern develops.
Each friendship is presented as a pattern — a unique bracelet displayed on both sides.
This creates a collection of bracelets representing different friendships and the amount of devotion and dedication that went into each.
This way, you can follow the friends in your life and even detect ‘neglected friendships’.
︎Prototype on Figma
