Branding
Branding for an international vinyl toy festival, which makes its debut in Tel-Aviv this year.
The festival is for toy colllectors.
The spirit and essence of the featival are inspired by David Lachapelle.
For the toy collector, the mere act of collecting gives meaning to said toys, in a ceremonial, almost religious way. I therefore decided to utilize the spiritual and religious motifs in La Chapelle's works as the core values of the festival brand.
As for La Chapelle inspired design-related principles, I also integrated: exaggeration, neon and dramatic lighting, unique bright colors that are extreme and hyper realistic, “theatrical” motifs, construction of space-decor.
